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3.1.2 Accepting attitudes - Would buy fresh vegetables from a shopkeeper with AIDS (2)
Program Area: Stigma and discrimination 
Definition: The percent of respondents who say they would buy fresh vegetables from a vendor whom they knew was HIV+ 
Numerator: The number of respondents who report they would buy fresh vegetables from a vendor whom they knew was HIV+. 
Denominator: Total number of respondents who have heard of HIV/AIDS. 
Measurement Tools: UNAIDS general population survey; DHS AIDS Module; FHI BSS (adult); FHI BSS (youth); MICS (UNICEF). 
What It Measures: This is an indicator based on answers to a hypothetical question as to whether respondents would be willing to buy fresh vegetables from a shopkeeper infected with HIV. It reflects what people are prepared to say they would do when confronted by an HIV+ seller of fresh food. 
How to Measure It: Respondents in a general population survey are asked:

If you knew that a shopkeeper or food seller had the AIDS virus, would you buy fresh vegetables from him or her?

Strengths and Limitations: This indicator (3.1.2) is one of four components of indicator 3.1. 3.1.2 is worth reporting to indicate specifically the prevalence of a positive attitude toward HIV+ sellers of food or when all four components of 3.1 are not present in a survey questionnaire. For difficulties in interpretation, see "Strengths, Limits" under 3.1. 
Use of Indicator:  
Tools: Surveys (UNAIDS, DHS, FHI, UNICEF) 
SSO Code:  
The President's
Emergency Plan:
OVC: No 
MDG: No 

USAID | UNAIDS | UNICEF | WHO | CDC | US Census Bureau
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