Indicator 3.1.2: "Accepting attitudes - Would buy fresh vegetables from a shopkeeper with AIDS (2)"


The percent of respondents who say they would buy fresh vegetables from a vendor whom they knew was HIV+

Measurement Tools

UNAIDS general population survey; DHS AIDS Module; FHI BSS (adult); FHI BSS (youth); MICS (UNICEF).

What It Measures

This is an indicator based on answers to a hypothetical question as to whether respondents would be willing to buy fresh vegetables from a shopkeeper infected with HIV. It reflects what people are prepared to say they would do when confronted by an HIV+ seller of fresh food.

How to Measure It

Respondents in a general population survey are asked:

If you knew that a shopkeeper or food seller had the AIDS virus, would you buy fresh vegetables from him or her?

Strengths and Limitations

This indicator (3.1.2) is one of four components of indicator 3.1. 3.1.2 is worth reporting to indicate specifically the prevalence of a positive attitude toward HIV+ sellers of food or when all four components of 3.1 are not present in a survey questionnaire. For difficulties in interpretation, see "Strengths, Limits" under 3.1.